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David Polinchock
Help retailers/brands understand emerging tech impacting physical space, including AR/metaverse, payment tech | RETHINK Retail Top Retail Expert | RTIH Retail Influencer | Writing book on 3rd place w/Sydney Polinchock
Professional Background
David Polinchock is a visionary leader dedicated to transforming the future of physical retail. As the Co-Founder and President of the Brand Experience Lab, he leads a talented team focused on testing and refining cutting-edge retail technologies. With more than 30 years of experience in the industry, David has established himself as a powerhouse in empowering retailers and brands to harness the potential of emerging technologies such as artificial intelligence (AI), augmented reality (AR), and unattended retail. These innovations drive David's mission to help brands create exceptional physical experiences that truly resonate with consumers.
David's professional journey began in a world-renowned environment — at Walt Disney World. Starting as a cast member, he immersed himself in the magic of storytelling and performance, cultivating a passion for crafting unforgettable experiences. This foundation has fueled David's exploration of virtual reality (VR), AR, and immersive technologies. His steadfast belief in the power of storytelling through technology positions him at the forefront of the retail landscape.
Over the years, David has held several prestigious positions throughout his career. He co-founded and presided over Unified Brand Experience Lab, where he continually pushed the boundaries of experiential marketing and crowd engagement. In addition to his leadership roles, he has also served as the Chief Technology Officer at Unified Resources in Display, an influential position that enabled him to influence the technological underpinnings of consumer engagement. David’s entrepreneurial spirit led him to establish the Experiential Advertising Group and CyberEvent Group, where innovative ideas flourished.
In addition to his significant startup endeavors, David has made substantial contributions to larger organizations. Notably, he served as the Director at PwC Experience Center, where he helped shape transformative experiences for clients. His tenure in marketing at AT&T’s Big Data division enriched the company’s ability to engage consumers through relevant messaging. Overall, his expertise spans across various facets of branding, technology, and storytelling, with an enduring commitment to leading-edge innovation.
Education and Achievements
David's educational background is a testament to his dedication to effective communication and creativity. He earned a Bachelor of Science degree in Speech Communications and Theater from SUNY Oneonta, where he honed his skills in storytelling, public speaking, and the arts. Additionally, he furthered his expertise at the NYU Interactive Telecommunications Program Summer Camp, where the intersection of technology and communication captured his imagination. David’s early education was completed at Hauppauge High School, providing a solid foundation for his future academic and professional pursuits.
Throughout his career, David’s work has been recognized industry-wide. As a sought-after speaker, he regularly shares insights at conferences and panels, highlighting the evolving landscape of retail technology and experience design. His numerous awards reflect his innovative approach and dedication to pushing the boundaries of consumer engagement. It is not only the accolades that drive him; the greatest reward for David is witnessing technology unlocking new possibilities for brands and retailers. This fulfillment emphasizes his core belief that sales and marketing are evolving – businesses must adopt new strategies that resonate with today’s consumers.
A Personal Touch: Inspiration on the Go
Travel holds a transformative place in David’s life, particularly when it comes to his experiences with his daughter, Sydney. Together, they explore the globe, creating memories that inspire his work in retail innovation. This unique blending of personal and professional experience reminds David of the importance of crafting experiences that resonate across generations. As he endeavors to revolutionize the retail sector, he continuously draws inspiration from these traveling adventures. Together, they serve as a motivating force in his relentless pursuit of excellence and innovation in physical retail.
Achievements
David's background also includes influential positions such as being a Director at PwC Experience Center, a pivotal role where he shaped experiences for clients through innovation. His leadership also extended to serving as the Director of Marketing at AT&T Big Data and the Director of AdWorks Lab at the same company, where he advanced consumer engagement through data-driven marketing strategies. David is a board member of the Retail Advertising & Marketing Association and previously acted as an Innovation Catalyst at Location Based Branding. His extensive experience and innovative work have made him a key figure in the retail space and established him as a thought leader in experiential marketing.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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