David Petrie

David Petrie is an experienced marketing and communications professional who recently transitioned back to the not-for-profit sector, managing communications and marketing for a college preparatory school. With a background in directing a large in-house advertising agency for B2B enterprise, David has extensive expertise in marketing and communication strategies, including traditional print promotions, email campaigns, search engine optimization, and pay-per-click advertising. He is known for his strategic thinking, results-driven approach, and successful track record working with nonprofit institutions and for-profit businesses.

David excels in developing creative systems to support staff in fast-paced environments and leading teams to achieve marketing goals using traditional channels and new technologies. He collaborates closely with executives and department heads to ensure alignment of marketing objectives. His core competencies lie in creating institutional positioning, optimizing websites for search engines, nurturing relationships with the media, creating integrated marketing plans, leading productive teams, managing complex projects, handling crisis communications, building mailing lists, providing guidance on legal and ethical marketing issues, and conducting market research and analysis.

David Petrie holds a Master of Arts (M.A.) in Communication Studies from the University of Iowa and a Bachelor of Arts (B.A.) in English with a concentration in Writing and a minor in Communication Studies from Framingham State College. His professional colleagues describe him as a resourceful, natural leader with exceptional motivational, organizational, and communication skills, capable of inspiring top performance at all levels.