David Perez

David Perez is an accomplished entrepreneur and business leader with extensive experience in technology, healthcare, and digital marketing. He served as the Chief Executive Officer of The Santa Fe Group and Shared Assessments from January 2020 to April 2021.1

Career Highlights

Entrepreneurial Success:: David has a track record of starting and building successful B2C and B2B technology companies. He has founded and led companies in healthcare technology, data analytics, and digital marketing.1

Leadership at The Santa Fe Group:: As CEO of The Santa Fe Group, David led the sale of the Shared Assessments program to OneTrust in May 2021. He was hired to streamline operations, develop strategic partnerships, grow revenue, expand marketing, and find a strategic acquirer.1

Previous Ventures::

• In 2011, he founded Seamless Medical Systems, a leading platform for patient check-in and medical practice efficiency, which was sold to GetWellNetwork in January 2017.1
• In 1999, he founded Lumina Americas (later called Latin Force), the first Hispanic consumer digital marketing agency, which he sold in 2009.1

Expertise and Recognition

David is known for his expertise in:

• Sales, marketing, and branding
• Raising capital
• Mergers and acquisitions
• SaaS platforms
• Software development
• Market research and education1

He has received several accolades, including:

• The 2014 Red Herring 100 North America Award for innovation at Seamless Medical
• The 2005 Hispanic Entrepreneur of the Year award from Hispanic Magazine2

Current Roles and Mentorship

David currently serves as:

• Chairman of the Board for New Mexico Angels, Inc., focusing on early-stage investment and building a startup ecosystem in New Mexico and the greater Southwest.1
• Business Mentor for the Latino Business Action Network (LBAN) at the Stanford Graduate School of Business.12

Education and Personal Interests

David is a graduate of the University of Vermont. Outside of his professional life, he is a musician and enjoys fly-fishing, skiing, and restoring classic cars.2