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David Paschkes
Revenue/Commercial Leader and Entrepreneur/Intrapreneur- Tipico, CBS, Yahoo!, Condé Nast, Vevo…Proven Track Record
Professional Background
David Paschkes is an accomplished executive with extensive experience in driving exponential revenue growth for companies ranging from innovative startups to established Fortune 500 organizations. His career is marked by a keen ability to develop solutions and create programs that enhance brand equity while also building, leading, and mentoring diverse teams to implement effective marketing strategies.
As the first Chief Commercial Officer for Tipico in the United States, David made significant strides in the sports gaming industry. He successfully hired and managed a comprehensive marketing and operations team specialized in sportsbook and casino products, solidifying the company's presence in key markets like New Jersey, Colorado, Ohio, and Iowa. David's strategic vision included opening local in-market satellite offices to forge partnerships with established local brands, significantly enhancing customer acquisition and retention initiatives.
Prior to his role at Tipico, David served as EVP and Managing Director at CBSX, where he was instrumental in revising the original go-to-market strategy. His innovative thinking garnered C-Suite buy-in and facilitated the growth of a new business venture, highlighted by the creation of the inaugural college football experiential event. This groundbreaking initiative showcased David's ability to collaborate with multiple partners, including CBS Sports, SEC, universities, players, and sponsors, to drive incremental revenue.
In his capacity as Vice President of Agency and Partnerships at Condé Nast, David was pivotal in transforming buyer perceptions of the organization. He achieved remarkable results, driving 150% growth in video and programmatic sales while shifting the company's identity from a “print-first” company to a digital solutions leader. His strategic insights contributed to a 30% increase in total media agency digital revenue by ensuring a focus on a comprehensive upfront portfolio sales strategy across various platforms.
As the co-founder and CEO of DIDiT, Inc., David built a mobile application designed to provide context for the Experience Economy. Under his leadership, the startup secured $3 million in seed funding and implemented an innovative influencer marketing program that engaged athletes and TV personalities, while forging strategic partnerships with major companies like Condé Nast, Time Inc., Hearst, CBS, and Mashable.
David's career at VEVO as the first Sales Director saw him playing a crucial role in the company's go-to-market strategy, where he generated substantial brand awareness and contributed millions in pre-launch revenue. His leadership was influential in driving over 35% of VEVO's total revenue, showcasing his capability to lead teams effectively and deliver outstanding results.
Education and Achievements
David Paschkes has rooted his successful career in a strong educational foundation. He holds a Bachelor of Science degree in Marketing and International Business from Penn State University, coupled with studies in International Business at the esteemed University of Melbourne. Recognizing the importance of ongoing education and professional development, he also completed the IBM e-Business Certification and participated in the Top Gun Sales Training Program at Harvard Business School, where only 2% of IBM's sales team gained selection—a testament to his abilities and potential.
Throughout his career, David has been recognized as a “rare leader” and a “tireless networker,” known for his exceptional ability to build relationships across all levels of organizations. His commitment to ensuring the growth and success of his teams and the companies he serves has made him a highly respected figure in his industry.
Achievements
David Paschkes has a track record of impressive achievements that underscore his expertise and leadership acumen. His ability to generate significant revenue growth is evidenced by:
- Transforming Tipico's marketing strategies and achieving substantial market awareness in competitive regions such as NJ, CO, OH, and IA.
- Spearheading a paradigm shift at CBSX that led to a successful new business launch and revenue generation through innovative experiential events.
- Leading Condé Nast through a digital transformation that yielded marked growth in video and programmatic sales, reshaping the company's market position towards a digital-first approach.
- Establishing DIDiT Inc. as a noteworthy player in the mobile app sector by securing significant funding and creating valuable partnerships.
- Driving revenue at VEVO prior to its brand launch, showcasing effective branding strategies that capitalized on the burgeoning digital music video market.
David's extensive background and impressive credentials exemplify his capacity to inspire and lead teams, make impactful business decisions, and deliver exceptional results for organizations of all sizes.