David Nefs

Managing Director

Professional Background

David Nefs is a seasoned professional with an impressive career trajectory that began in management consulting with Bain and Company, one of the world's leading consulting firms. His experience in management consulting set a solid foundation for his future roles in various organizations where he played pivotal growth leadership roles. Throughout his career, David has demonstrated a remarkable ability to drive growth in digital scale-up businesses.

In 2021, David Nefs accepted an exciting opportunity to lead The Daily Sparkle, the UK’s preeminent reminiscence newspaper and activities company. This groundbreaking organization, founded in 2009 by Chris Harding, aims to enhance the lives of the elderly and individuals living with dementia. Under David’s stewardship, The Daily Sparkle has solidified its position as a crucial resource for reminiscence therapy, positively impacting care settings across the UK.

Education and Achievements

David Nefs boasts an impressive educational background anchored by a Bachelor's Degree in Economics and a Master's Degree in Industry and Management from the prestigious University of Cambridge. His academic credentials are complemented by specialized training in growth strategy from Reforge, a leader in advanced marketing education. This rigorous education allows David to integrate profound economic principles with practical management strategies, fostering an innovative approach to business growth.

Achievements

Throughout his diverse career, David has held several esteemed positions with a focus on growth and strategy. Before leading The Daily Sparkle, he served as Chief Growth Officer at Trouva, where he was instrumental in steering the company's growth initiatives. Additionally, as VP of Growth at Wheely, he leveraged digital marketing strategies to enhance the company’s reach and customer engagement.

In his earlier endeavors, David was the Growth Marketing Director at Kokoba Group, overseeing brands such as Paws, MedicAnimal, Petmeds, and Pet-Supermarket. His role as Global Head of Digital Marketing & Revenue at Secret Escapes showcased his prowess in marketing and revenue management, particularly during his tenure as Marketing Revenue Manager at Expedia Group. Each of these positions has contributed to David's extensive repertoire of skills in growth strategy, digital marketing, and management consulting.

Now, as the director of The Daily Sparkle, David is uniquely positioned to make a difference in the lives of many elderly individuals and their families, especially those navigating the challenges of dementia. His commitment to melding personal experience and professional expertise aims to expand the impact of reminiscence therapy, creating lasting memories and connections among residents, staff, and families in care settings.