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David Moffatt
Founder & CEO at fierce / Co-founder at Luminate
David Moffatt is a creatively-led businessman with extensive experience in digital marketing and advertising, study abroad education, mobile gaming, e-commerce, and motion graphics.
In 2020, David founded Fierce, a network of analytics-led digital services that operates on a project basis. He also co-founded Luminate, which provides digital strategy and marketing data services within the Fierce network.
Previously, David led Hellocomputer, a full-service digital agency based in Johannesburg and Cape Town. Under his guidance, Hellocomputer became a key partner to corporate clients such as Toyota, South African Tourism, Cell C, Pernod Ricard, Investec, and Coca-Cola.
Hellocomputer received recognition as a top digital agency in South Africa, winning awards like The Loeries and The Bookmarks. David's leadership led to accolades such as 'Digital & Integrated Agency of the Year' and 'Digital Agency of the Year' in 2014 and 2016.
David believes in leveraging technology for creatively-led, results-oriented marketing strategies. Hellocomputer was acquired by IPG in 2012 and is now part of the FCB group of companies.
Aside from his business ventures, David indulges his creative side as the guitarist for The Dirty Skirts and his solo project Dassie, both recognized in the music industry.
David's educational background includes studies in Marketing, Strategic Branding, and completion of Matric at Michaelhouse School.
His professional journey includes roles like Founder & CEO at Fierce, former Partner at iXperience CT, former Group Managing Director at Hellocomputer, former Marketing Manager at Worldsport, and former Account Manager at Generator New Media.