David Mitchell

David Mitchell is a prominent entrepreneur and the Co-Founder of Dragonfly AI, a predictive analytics platform that utilizes advanced visual AI and neuroscience to enhance customer engagement by predicting what content captures audience attention. He has been in this role since March 2018, contributing significantly to the company's mission of helping brands optimize their marketing strategies through data-informed decisions .13

Professional Background

Mitchell has over 20 years of experience in various sectors, particularly in digital marketing and technology. His career began in 1997 as a Sales Manager at Turning Point Technologies. He then founded several companies, including:

• Poker PR Ltd (2003-2009): A creative media agency.
• Scribble Digital (2009-2014): A digital agency specializing in mobile development.
• TagPoints (2013-2014): A mobile loyalty and proximity marketing platform that was later acquired by SmartFocus, where he served as SVP Strategic Platforms from 2014 to 2015.
• Client Strategy Director at Black Swan Data (2016-2018) before co-founding Dragonfly AI .123

Education

David Mitchell attended Bishop Challoner, where he likely developed foundational skills that would aid his entrepreneurial journey .12

Vision and Impact

Mitchell emphasizes the transformative power of digital technologies in business, stating, “The influence of digital on current and future business cannot be underestimated” .1 Under his leadership, Dragonfly AI has attracted high-profile clients and secured funding to expand its operations internationally, reflecting its growing significance in the marketing technology landscape .34

Current Endeavors

In addition to his role at Dragonfly AI, Mitchell is actively involved in initiatives that position the company within influential industry bodies, such as the Attention Economy Council and IAB. This involvement highlights his commitment to advancing the field of audience engagement through innovative solutions .45