David Mena is an accomplished business leader with a strong background in marketing and analytics. He has a Bachelor of Science in Computer Science from Kutztown University of Pennsylvania and a Masters of Business Administration from Duke University's Fuqua School of Business, as well as a Masters in Communication Management from the University of Southern California. Throughout his career, David has held numerous leadership positions, including Director of DIRECTV and U-Verse Customer Retention and Segmentation Strategy at AT&T, Director of Customer Retention Marketing at AT&T, VP of Consumer Deposits Analytics Consultant at Argus Information and Advisory Services, and VP of Marketing Strategist at Union Bank.

David also served as VP of Senior Product Manager for Deposit Analytics at Union Bank, VP of Senior Deposit Product and Pricing Manager at BMO Harris Bank, and VP of Deposit Pricing Manager at TD. He worked as a Marketing Strategy and Analytics Consultant at Acxiom and was a Checking Product and Reporting Manager at Union Planters Bank. He additionally functioned as the AVP, Product Management Analytics Manager at Santander Bank, N.A. David Mena brings deep insights into customer analytics and product management, with significant contributions to consumer deposits, marketing analytics, and CRM.