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David Lardier
Communication, Marketing & Évènementiel
Professional Background
David Lardier is a seasoned professional with over a decade of experience in the fields of marketing and communication. His journey in this dynamic industry has allowed him to explore various projects, formats, and media across the globe, including prominent event locations in the USA, Asia, and Europe. His work encompasses a wide array of event management and marketing initiatives, from organizing large-scale congresses and seminars to orchestrating gala evenings and product launches. In addition, he has played a pivotal role in high-profile events such as the World Urban Golf Championship and significant inaugurations.
His diverse skill set also includes digital marketing expertise, evidenced by his involvement in online advertising spots, video reporting for events, live streaming shows, and corporate interviews. David's work is further enriched by his proficiency in social media management, web marketing strategy, and producing newsletters that convey essential messages to target audiences. Notably, he has orchestrated multi-point-of-sale promotional campaigns and created engaging consumer magazines and corporate communication materials.
Since 2015, David has carved a niche as an independent consultant, where he collaborates closely with clients to deliver strategic and operational support tailored to their unique needs. Whether helping with event planning or enhancing digital communication efforts, David is passionate about guiding clients to achieve their objectives through a Human Centric approach that emphasizes user experience.
Education and Achievements
David's educational background lays a strong foundation for his successful career in marketing and communication. He studied DEES Marketing - Communication at Rise, equipping him with the latest knowledge and skills in the marketing domain. Prior to that, he completed a BTS in Business Communication at Lycée ND La Paix. This academic background has paved the way for his understanding of strategic communication principles and marketing tactics that resonate with audiences.
Throughout his career, David has held various significant positions that reflect his leadership and expertise in communication and event management. As a Chef de projet Communication & Numérique / Director of Project D-Bloc at Les Petits Débrouillards, he demonstrated his ability to manage multifaceted projects and lead teams effectively. His role as Brand & Marketing Manager at Off Golf Shop further exemplifies his talent in brand strategy and marketing execution.
Additionally, David has shared his knowledge as a Professor of Marketing & Event Management at ISEG Group - IONIS Education Group in France. This experience not only highlights his expertise but also his commitment to fostering the next generation of marketing professionals. As a Consultant in Communication & Marketing at Delive, he further expanded his professional scope, advising businesses on effective communication strategies.
Notable Contributions and Volunteer Work
David has also made substantial contributions to various organizations and initiatives in the community. He served as the Vice President of Communication at MPI France Suisse, where his leadership and communication skills were key in promoting the organization’s mission and initiatives. Moreover, his involvement as a co-founder of the Urban Golf Collective showcases his entrepreneurial spirit and dedication to the sport of Urban Golf.
His volunteer work is equally impressive, having taken on roles such as Directeur communication digitale and President (Bénévolat) at MPI France Suisse and Paris Street Golf, respectively. His commitment to these roles reflects his passion for giving back to the community and supporting causes that promote sports and sociable experiences.
David has also held several project management and event coordination roles across various organizations, including Responsable Événementiel at PowerOn and Chef de projet Marketing & Communication at Népenthès. His early career experiences, such as working as an Assistant Chef de projet événementiel (Intern) at Estel-Events and Chargé de projet Événementiel (Alternance) at Cinq sur Cinq, illustrate his growth in the industry and build a compelling narrative of dedication and professional development.
Conclusion
David Lardier stands out as a highly skilled and versatile marketing and communication professional with a rich history of accomplishments in event management and digital communication. His ability to merge strategic vision with operational execution has proven invaluable to his clients over the years. With a focus on people and user experience, David is not only a valuable asset to any team but also a thought leader who inspires those around him. His extensive repertoire of experiences across diverse media and platforms ensures that he remains at the forefront of industry trends and innovations, continually elevating the standards in marketing and communication.
tags':['Marketing Communications','Event Management','Digital Marketing','Social Media Management','Human Centric Approach','User Experience','Brand Strategy','Marketing Consultant','Entrepreneurship','Community Engagement','Event Coordination','Educational Leadership','Project Management','Online Advertising','Consumer Communication','Live Streaming Events','Video Reporting','Public Relations','Newsletter Creation','Multi-Point Promotions','International Events'],'questions':['How did David Lardier develop his expertise in event management and marketing?','What unique strategies does David Lardier employ in his approach to marketing?','In what ways has David Lardier leveraged his global experience in marketing and communication?','How does David Lardier stay current with marketing trends and technologies?','What has been David Lardier’s impact on the organizations he has worked with, particularly in community-focused initiatives?'],
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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