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David Knoepfle
Founder + CEO at COAST+RANGE - Personalized Nutrition for Dogs
Professional Background
David Knoepfle is an industrious entrepreneur and visionary leader passionate about transforming the pet food industry through innovative and personalized nutritional solutions. As the Founder and CEO of COAST+RANGE, he has dedicated his career to addressing the health concerns of the U.S. pet population. Recognizing the alarming rise in pet obesity, canine cancer, and diabetes, David and his team have committed themselves to equipping pet parents with the knowledge and resources to make healthier nutrition choices for their pets. By focusing on better nutrition, increased exercise, and proper feeding practices, COAST+RANGE is actively working towards improving the quality of life for pets across the nation.
David's extensive experience spans over a decade of holding key marketing positions in prominent consumer goods companies. He has a strong foundation in brand and shopper marketing, particularly in the pet specialty sector during his time with Big Heart Pet Brands. His prior roles have honed his marketing acumen, particularly in creating impactful in-store displays and e-commerce strategies. David's expertise is not limited to the pet industry; his career includes substantial experience at renowned companies such as Dr Pepper Snapple Group and Wm. Wrigley Jr. Company, where he contributed to successful product launches and marketing strategies.
Education and Achievements
David Knoepfle pursued his academic aspirations at two prestigious institutions, where he laid the groundwork for his successful career. He earned a Master of Business Administration (MBA) from The University of Chicago Booth School of Business, graduating with high honors. Studying Marketing, Finance, and Entrepreneurship helped him acquire a robust understanding of business dynamics, which he later applied to his professional endeavors.
Prior to his MBA, David completed a Bachelor of Science (BS) in Accountancy at Miami University. This background in finance and accounting has provided him with critical skills that contribute to his strategic decision-making processes in managing COAST+RANGE, as well as in his earlier roles within various companies.
Notable Contributions
As an accomplished marketing executive, David Knoepfle has made significant contributions to several brands throughout his career. Notably:
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Founder & CEO of COAST+RANGE: At the forefront of the personalized pet nutrition movement, David's vision for COAST+RANGE positions it as a progressive company dedicated to enhancing pet health through tailored dietary solutions.
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Strategic Marketing Consultant at Me Co: In his role at Me Co, David leveraged his extensive marketing knowledge to drive impactful strategies for pet-related businesses, enriching the overall pet ownership experience.
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Director of Brand and Shopper Marketing at Big Heart Pet Brands: David played a crucial role in shaping marketing strategies that resonated with pet parents, enhancing brand visibility and loyalty in a competitive market.
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Key Marketing Roles at Dr Pepper Snapple Group and Wm. Wrigley Jr. Company: Throughout his tenure at these companies, David led various marketing initiatives that significantly boosted product visibility and consumer engagement, demonstrating exceptional talent in shopper marketing.
Despite the challenges facing the pet food industry, David's forward-thinking approach and commitment to quality nutrition for pets inspire others in the field. His dedication to raising awareness and advocating for responsible feeding practices exemplifies the values that COAST+RANGE stands for. David is enthusiastic about continuing his journey in the pet industry and remains focused on making a positive impact on pet health and wellness.
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