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David Kinney
Marketing Manager, Paid Search at Remitly
Professional Background
David Kinney is an accomplished professional in the field of digital marketing, with a strong focus on search engine marketing and paid media analytics. Currently serving as the Search Marketing Manager at Remitly, David has developed a diverse skill set that reflects his commitment to leveraging data-driven strategies for business growth. His previous positions include a Senior Paid Media Analyst at Workshop Digital, LLC, and similar roles that have laid a solid foundation for his career in digital marketing and analytics.
With extensive experience spanning various facets of marketing, David has consistently demonstrated his ability to analyze complex data sets, optimize digital marketing campaigns, and drive substantial returns on investment for organizations he has been a part of. This analytical prowess is complemented by his hands-on experience in managing both paid and organic marketing strategies, allowing him to adapt and thrive in different team environments.
Education and Achievements
David's educational journey is marked by significant success, beginning with his high school education at Patrick Henry High School, where he achieved a remarkable GPA of 3.98. This academic excellence paved the way for his admission to Virginia Tech, where he pursued a Bachelor of Science in Business/Managerial Economics. Graduating with a GPA of 3.58, David solidified his understanding of economic principles, management strategies, and their applications in a business context.
His educational background provides him with a robust understanding of market dynamics, consumer behavior, and financial analysis—all crucial elements in today's competitive business landscape. David's knowledge enables him to navigate challenges and seize opportunities effectively.
Career Journey and Notable Roles
David's career began during his time at Virginia Tech, where he took on the role of Data Analyst and Assistant Systems Manager at the Office of Scholarships and Financial Aid. This position allowed him to apply his analytical skills in a practical environment, analyzing data to improve scholarship programs and financial aid processes, ultimately benefiting students and the institution.
Transitioning to the world of marketing, David's tenure as a Senior Analyst in Search Engine Marketing at Merkle honed his expertise in optimizing campaigns—ensuring maximum visibility for clients across search engines. His analytical approach, combined with his strategic mindset, helped businesses enhance their online presence significantly.
At Workshop Digital, LLC, he further advanced his career as a Senior Paid Media Analyst. Here he was responsible for designing and implementing paid media campaigns across various platforms, consistently achieving impressive results that aligned closely with client goals.
David's current role as the Search Marketing Manager at Remitly is a culmination of his experiences and skills. He oversees search marketing strategies that not only increase brand awareness but also drive customer engagement. His leadership within the marketing team exemplifies his ability to motivate and guide others while delivering outstanding performance.
Community Engagement and Other Experiences
In addition to his professional pursuits, David has a rich tapestry of experiences that showcase his versatility. Early in his career, he served as a Line Cook at Moe's Southwest Grill, where he learned the importance of teamwork and operational efficiency in a fast-paced environment. His time in this role reinforced key soft skills such as communication, multitasking, and customer service.
Moreover, David has also made a significant impact in the community through sports officiating. As a Soccer Referee for the Roanoke Valley Soccer Officials Association and the Central Virginia Soccer Referee Association, he exemplified leadership and responsibility, ensuring fair play and sportsmanship on the field. His role as a Referee Trainer for the Western Regional Youth Soccer League further demonstrates his commitment to youth sports and the development of future referees. This commitment to mentorship showcases his passion for giving back to the community and supporting sportsmanship among young athletes.
Conclusion
David Kinney's professional journey is a testament to his extraordinary talent and dedication to excellence in marketing and analytics. With a solid educational foundation and a wealth of practical experience, he is well-equipped to contribute significantly to the organizations he works with. His ability to analyze data and create effective marketing strategies, combined with his community involvement and leadership in sports, positions him as a well-rounded professional poised for continued success.
title
tags
Search Marketing Manager
Remitly
Digital Marketing Expert
Paid Media Analyst
Search Engine Marketing
Virginia Tech Graduate
Business Economics
Data Analysis
Community Engagement
Soccer Referee
Leadership Skills
Analytical Mindset
Marketing Strategies
Marketing Leadership
Team Collaboration
Data-Driven Decision Making
Location
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