David Jenyns is an Australian entrepreneur, investor, and business consultant who began his career in his early 20's selling the famous Melbourne Cricket Ground. After founding and growing multiple businesses, including melbourneSEOservices.com, David became a systems devotee and founded SYSTEMology and systemHUB to help business owners free themselves from daily operations.

David has studied at Melbourne High School and the Australia Securities Institute, where he earned a Diploma of Financial Markets. He has authored SYSTEMology, hosted the Business Processes Simplified podcast, and organized the Business Systems Summit. David is an expert in systemizing businesses and has given keynote presentations on the topic, including TEDx, WordCamp, and Problogger events.