David Hu

David Hu is a seasoned digital marketing professional with expertise in programmatic advertising, SEM/SEO, social media, mobile advertising, online marketing, e-newsletter, SME portal creating, and microsite building. He has amassed extensive knowledge of Google, Yahoo, and Baidu search marketing, online ads trafficking, and sales support expertise. Throughout his career, he has worked across different environments, including start-ups, ad tech, global MNCs, media advertising agencies, and client-side environments. David holds a Bachelor's degree in Marketing from Talor's college and studied Marketing, Strategy Marketing at the University of Hertfordshire.

As the VP, Regional Ecommerce Marketing Solutions and partner development at Lazada Group, David works with partners to accelerate their e-commerce growth through Lazada's marketing solutions. Prior to that, David held high-ranking positions such as Business Director, Asia, at Coty, Account Director, APAC, at AudienceScience, Strategic Account Manager - South East Asia & China, at PubMatic, Customer Success Director, APAC, at Marin Software, and Digital Marketing Manager, APEM, at DHL. David is proficient in using SalesForce, JIRA, Smartsheet, Microsoft Offices, and has a wealth of experience in client account management, sales demo pitch, up/cross-sell products/services, Ad network, SaaS business, Platform, campaign management, strategy, planning, and budgeting.