Framingham State University

Saint Mary's University

Hopkinton High School

Director of Marketing at reacHIRE

reacHIRE is reshaping the professional landscape for women, collaborating with forward-thinking companies to cultivate environments where women not only succeed but also thrive, lead, and remain integral to the workplace.

Key Achievements:

• Executed lead generation campaigns, effectively acquiring new business and candidates to support reacHIRE's mission.
• Pioneered inbound lead acquisition strategies, contributing to the growth of business opportunities and candidate engagement.
• Oversaw website management and utilized WordPress for web development, ensuring an optimized online presence.
• Set up custom tracking across WordPress and Analytics, enhancing the capture of web behavior analytics for insightful data-driven decision-making.
• Served as a data analyst across business lines, contributing expertise to sales, marketing lead generation, and candidate generation initiatives.
• Managed email marketing, including newsletters, and implemented advanced automated workflows based on user behavior and segmented audiences.

These experiences underscore my role in driving impactful lead generation, managing digital campaigns, and strategically steering initiatives. Additionally, my proficiency in WordPress website management, data analytics, and technical & strategical marketing abilities showcases a comprehensive skill set contributing to reacHIRE's mission and success.

reacHIRE

Director of Marketing

Digital Impulse, a full-service digital marketing agency specializing in the manufacturing and healthcare industries, excels in crafting meaningful digital experiences to boost client engagement and drive business growth.

Key Achievements:

• Elevated lead volume and enhanced lead quality through strategic implementation of SEM, SEO, and email marketing campaigns.
• Active participation in sales calls, contributing to new business generation by conducting audits and crafting compelling business proposals for SEM initiatives.
• Implemented automation for internal and client-facing reports, showcasing proficiency in streamlining reporting processes. Additionally, developed Excel spreadsheets for efficient budget management.
• Managed diverse portfolios of clients across tech, health, legal, and advertising sectors, showcasing adaptability and expertise in delivering successful outcomes.
• Led digital marketing strategies and campaigns for clients, ensuring a customer-centric approach in managing relationships.
• Implemented client-focused processes that significantly contributed to improved client retention rates.
• Actively engaged in managing clients from a customer service perspective, ensuring satisfaction and fostering long-term partnerships.

These experiences underscore my ability to drive results through digital marketing initiatives, contribute to business development efforts, and showcase proficiency in client management, retention strategies, and portfolio diversification across various sectors.

Digital Impulse

Senior Marketing Manager

GCP Applied Technologies, recognized as a leading player in the construction industry, stands out as a key contributor to innovative solutions and advanced technologies. As a pivotal member of the GCP team, I have played a central role in managing digital marketing campaigns aimed at acquiring customers and tracking lead activity across various channels as well as developing new marketing and sales processes to close new business.

Key Achievements:

• Designed the development of new processes and roles at GCP Applied Technologies, strategically creating additional revenue streams through digital marketing efforts and sales training developments.
• Formulated and executed marketing strategies for diverse global programs, aligning initiatives with overarching business objectives.
• Took an active role in managing and balancing marketing budgets for global programs, optimizing resource allocation for maximum impact.
• Provided leadership and training to team members, ensuring seamless execution of deliverables within established deadlines.
• Personally directed SEO & PPC campaigns, contributing to heightened online visibility and improved lead generation efforts.
• Maintained regular communication with upper management, delivering detailed reports on marketing campaigns and identifying new opportunities for growth.
• Worked closely with Sales Directors to enhance lead qualification processes, facilitating more efficient and effective sales strategies.
• Conducted comprehensive training sessions for the sales team on HubSpot CRM, enabling GCP to gain better insights into customer behavior & preferences.
• Took responsibility for creating & managing automated solutions to facilitate global lead generation and improve customer service responses on GCP's website.

These experiences underscore my commitment to driving revenue growth, executing global marketing strategies, and fostering collaboration across departments for the continued success of GCP Applied Technologies.

GCP Applied Technologies

Global Digital Marketing Manager

WordStream, as one of Google's Largest Premier SMB & SaaS Partners, offers an advanced paid search software solution designed to streamline campaign management on platforms such as AdWords, Facebook, and Bing.

Key Achievements:

• Successfully managed a diverse client portfolio comprising over 100 SMB and Enterprise clients spanning various B2B and B2C industries.
• Actively participated in managing & training fellow Customer Success team members, sharing expertise on consulting practices and software utilization.
• Developed and implemented tailored consulting and training programs for both clients and WordStream employees.
• Managed the optimization of marketing performance metrics, including CTR, CVR, CPA, and ROI, utilizing Google AdWords, Analytics, Bing, and Facebook.
• Took charge of driving usage and adoption of WordStream's PPC Advisor software by onboarding and training clients, ensuring regular communication and support.
• Provided advanced paid search consulting and SEO support for high-spending clients, contributing to their campaign success.
• Conducted regular meetings with Product Management teams to provide insights and recommendations based on client feedback and firsthand product experience, influencing continuous improvements to the WordStream platform.

These experiences underscore my proficiency in client management, strategic optimization, and collaborative efforts to enhance both client success and the development of cutting-edge software solutions.

WordStream

Team Lead, Senior Customer Success Specialist

IMR, a HubSpot Platinum Level VAR, specializes in delivering cutting-edge inbound marketing solutions aimed at enhancing organic online visibility and driving business growth.

Key Achievements:

• Spearheaded the management of diverse accounts with annual retainers as a HubSpot Certified Marketing Manager, leveraging inbound marketing strategies to elevate client lead generation and sales.
• Assumed the role of client project manager across multiple departments, collaborating with design, web development, and editorial teams to ensure timely project delivery.
• Contributed valuable insights to Business Development initiatives, sharing expertise that aided in training fellow marketing agencies on our successful inbound marketing strategies.
• Authored engaging weekly blog content to boost sales for both clients and IMR.
• Utilized HubSpot as a Content Management System (CMS) to efficiently oversee web page creation and ensure website maintenance for IMR and its clients.
• Conducted bi-weekly client meetings, delivering comprehensive reports on inbound marketing strategies and activities to foster transparency and client satisfaction.
• Pioneered internal vetting processes to streamline sales efforts for IMR prospects.

These experiences showcase my proficiency in managing client relationships, cross-functional collaboration, and strategic contributions to business development within the inbound marketing domain.

Innovative Marketing Resources

Inbound Marketing Consultant - Content Marketing & SEO

Extra curricular non-profit student group creating social awareness and raising funds for the "Shine A Light" campaign for refugee women in Kenya. Worked with fellow students to generate donations for refugees and promoted awareness on & off campus on behalf of St. Mary's University. 

http://wusc.ca/en/story/shine-light-girls-kenya-lead-way

David Holmes