David Hoffman

David Hoffman is one of the co-owners of Craig Taylor Equipment, a company based in Alaska that specializes in heavy equipment sales, rentals, parts, and service.1 He acquired the company along with Sean McLaughlin in 2013, purchasing it from the Taylor family.1

Background and Experience

David Hoffman has a significant background in business leadership in Alaska:

• He has held senior executive positions in Alaska for over 25 years.2
• Prior to his role at Craig Taylor Equipment, Hoffman served as the CEO of Sitnasuak Native Corporation from 2011 to 2015.3
• He also worked as a consultant and adjunct professor from 2007 to 2011.3

Role at Craig Taylor Equipment

As co-owner of Craig Taylor Equipment, Hoffman is part of the leadership team that has been working to modernize and reshape the company:

• The company operates four stores across Alaska, in Anchorage, Fairbanks, Soldotna, and Wasilla.1
• Under Hoffman's co-ownership, Craig Taylor Equipment has focused on enhancing customer experience and incorporating technology into their operations.1
• The company has developed its own software and analytics platform called Flyntlok, which has become a standalone business serving other dealerships.1

Craig Taylor Equipment, founded in 1954, is the parent company of Bobcat of Alaska and John Deere of Alaska.4 Hoffman's leadership, along with his partners, has been instrumental in positioning the company as a modern, tech-driven enterprise in the heavy equipment industry, while maintaining its long-standing presence in Alaska.