David Higgerson

David Higgerson is a seasoned professional with 20 years of experience in regional media, currently driving the digital transformation at Trinity Mirror Regionals.

In his role, David is instrumental in developing and executing Trinity Mirror Regionals' digital audience strategy, placing a strong emphasis on digital journalism and audience metrics.

Under his leadership, a focus on an audience-first newsroom has led to a significant increase in online readership and enhanced content strategies.

David's efforts have resulted in a 300% increase in online readers over the past four years, with a specific focus on engaging local readers.

He is dedicated to fostering a collaborative environment and developing high-performing teams within the organizations he has been associated with.

David Higgerson holds a background in English, History, and Media, having studied at Runshaw College, Leyland.

His previous roles include Chief Digital Publisher at Reach plc, Digital Publishing Director at Trinity Mirror (Regionals), Deputy Group Editor-in-Chief at Reach plc, Chief Audience Officer at Reach plc, among other key positions in the media industry.