David Hegarty

Founder & CEO of Playbook

David Hegarty is a prominent entrepreneur and business leader based in San Francisco, California. He is known for his role as Founder-in-Residence at Atomic, a position he held in 2020. Atomic is a venture studio that partners with entrepreneurs to build and fund new companies.

In addition to his time at Atomic, Hegarty is the Founder & CEO of Playbook, a financial app designed for higher-earning millennials, focusing on tax optimization and personalized financial advice. His professional background includes significant positions in product management and strategy at various tech companies, including Credit Karma and Opendoor. He has also co-founded and led startups such as Fixed, Inc., which aimed to simplify legal services for users, and Signature Labs, which developed CRM solutions for high-end retailers.

Hegarty holds a Bachelor of Engineering from University College Dublin and an MBA from Northwestern University's Kellogg School of Management. His diverse experience spans multiple sectors, highlighting his expertise in startup development, product management, and corporate strategy.1

Highlights

Apr 19 · Business Insider

Fintech Playbook Helps Gen Z and Millennials Optimize Their Taxes - Business Insider

Mar 29 · Axios

Exclusive: Tax saving fintech, Playbook, raises $7m - Axios

Experience

Founder & CEO at Playbook (2021 - Present)

Founder-in-Residence at Atomic (2020 - 2020); Director of Product Management at Credit Karma (October 2018 - November 2019); Various roles at Opendoor (2016 - 2018); CEO/Co-Founder at Fixed, Inc. (2014 - 2016); Director of Product at Sidecar Technologies, Inc. (2013 - 2014)