David Hawkins

David Hawkins is a seasoned professional with a background in driving innovation to enhance multi-channel customer experiences.

He excels in identifying customer experience opportunities through innovative research and design planning techniques, developing customer experience strategies, and promoting experience design as a growth driver within businesses.

David is skilled in connecting messaging and delivery methods to brand experiences to foster customer loyalty and managing design to achieve impactful and cost-effective results.

His recent projects include pioneering Huntington's branch of the future model, overseeing the branch renewal project for Huntington Banks, and crafting new in-store branch designs for Giant Eagle/Meijer groceries.

David also introduced an enterprise feedback management approach for Huntington, managing customer feedback effectively.

Moreover, he led the development and launch of Umpqua Bank's Neighborhood Store Concept, Local Spotlight program for small businesses, and Innovation Lab.

With a belief that good ideas are paramount and innovation is key, David's specialties include experience design, brand development, research and design planning, creative strategy, concept development, and storytelling.

He holds an MBA in Business, Management, Marketing, and Related Support Services from the University of Oregon and a BS in Communications from Portland State University.

David has held significant roles in renowned organizations such as Huntington Bank, Umpqua Bank, and Ziba Design, where he has showcased his expertise in customer experience and brand innovation.