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David H. Rosen
Analytics-driven marketing for complex products & ideas | Fmr: Burson, Edelman & Citadel
David H. Rosen has over 20 years of experience helping global brands excel in their industries, boost sales, and safeguard their reputations.
His expertise lies in distilling intricate company profiles into succinct and distinctive brand promises.
He excels in crafting performance-driven marketing campaigns and establishing the necessary operational frameworks to support them.
David is also adept at leveraging analytics innovatively to uncover consumer motivations, behaviors, and user journeys.
He specializes in producing data-driven content that compels customers to engage, make purchases, and initiate actions, along with a passion for copywriting and verbal branding, particularly for intricate products and concepts.
One of his lifelong pursuits is to delve into how ideas propagate, evolve, and transform into commonly accepted beliefs, exploring domains like archetypes, story structures, and the influence of technological advancements on societal expectations.
David Rosen embarked on his professional journey in media relations, where he excelled in translating complex tech and financial offerings into captivating narratives.
He transitioned into the realm of social media with Burson-Marsteller, spearheading the inception of the PR sector's inaugural corporate social media team.
Subsequent career milestones include steering the Digital Group at Edelman's NY Corporate & Public Affairs division, where he was honored with the Chairman's Quality Hero Award, the organization's most prestigious accolade.
David is a former board member of Marketing Society NY & PRSA NY, having pursued a double major in Communication & Political Science during his undergraduate studies at the University at Buffalo.
Throughout his career, David H. Rosen has held pivotal roles in esteemed organizations like CAST, Westchester Medical Center, Blue Grid, NYDIG, Citadel, Edelman, and SpaceX, among others.
His professional tenure encompasses positions such as Senior Director, Director, Vice President, Managing Director, and Senior Vice President, carrying out roles in marketing, brand innovation, analytics, digital strategy, communications, and social media leadership.
His diverse experience and expertise make him a seasoned professional well-versed in navigating the intricacies of brand management, corporate communications, marketing strategies, and digital innovation.
David's extensive background highlights his proficiency in driving brand success, enhancing market presence, and fostering strategic alliances to steer organizational growth and resilience.