University of Kent

Stamford Endowed Schools

Kibworth CE Primary School

Account Director at R-cubed

R-cubed Ltd

Client Partner

News UK

Business Intelligence Planning Lead

These days, customers expect more from a brand. They understand their value to brands, and they expect the data they give you to be acted on in a meaningful, timely and rewarding way. In marketing terms, if you want to interest people you need to understand what motivates them. If you know what motivates them you can then begin a relationship that is worth its weight in gold.

At VCCPme we have the skills to understand your brand, your data and your customer. Which gives us a unique ability to transform the way brands and customers talk to each other for now and in the future.

VCCP me

Group Account Director

Tree London

Head of Account management

•	A dual planner/analyst role 
•	Segmenting and analysing clients data to inform marketing strategies and communications
•	Interpreting external data results, such as dunnhumby data, to inform marketing strategies
•	Producing campaign analysis to enrich and refine future targeting
•	Ensuring internal and external clients - from account planners to digital and  creative - truly understand the findings about customers and prospects
•	Data lead responsible for 50% of DM clients across the agency
•	Working in a team of  three and mentoring a new graduate
•	Direct dialogue with client alongside colleagues from all areas of Joshua G2

Joshua G2

Senior Data Planner

•	Creating the link between data and marketing communications, using data to inform the marketing communications and planning process
•	The creation of predictive models, customer segmentations, customer journeys and unique insights encouraging great creative work
•	Joined 2003 as the sole data analyst working primarily on O2 Insights (by 2007 the team had grown to 12 full time analysts)
•	Liaised with internal colleagues, other marketing agencies and clients direct
•	Able to adapt to different styles and processes – from input into strategic marketing plans - to managing market research projects, data acquisition and enhancement initiatives

tree London

Senior Analyst

First leap in to dat/marketing. Work included: -
•	Regular project work including data audits, data analysis, targeting and selections and mapping and list buying
•	Trained in segmentation and modelling techniques 
•	Gained experience in designing and using online questionnaires as a research tool
Client facing from briefing stage to project delivery working on variety of clients including Buzz, British Airways, Eurotunnel, learndirect, VideoArts, PPP, eComet, Shell, Nescafé, and the Foresters Friendly Society.

Carlson Marketing Group

Data Exec

David Gray