David Ekelund

David Ekelund is a motivated individual dedicated to helping Icebug reach its full potential as a brand and a team. His passion lies in empowering individuals to explore the outdoors while promoting sustainability in the industry. With a background in BA, Journalism, and Philosophy from Göteborgs universitet and experience at Universidad de Granada, David brings a unique perspective to his initiatives.

Throughout his career, David Ekelund has held various significant roles. He is the Chairman of the Board at Scandinavian Outdoor Group, showcasing his leadership skills and dedication to the outdoor industry. Previously, he served as the Co-founder, co-owner, and CEO at Icebug AB, demonstrating his entrepreneurial spirit and vision. Additionally, his experience as an Owner at Icebug AB, Freelancer at Various organizations, and Editor at Expressen has equipped him with a diverse skill set and expertise.