Christopher Newport University

Digital Strategist at Orlando Sentinel

ADM Agency LLC

Founder, CEO

Skills: Management · Sales · Advertising

KLR AGENCY

Vice President Digital Media

H2D Strategies

Business Owner

- Develop new business while identifying client specific digital ad sales
- Collaborate with the markets to expand digital solution opportunities with existing customers
- Maximize revenue through consultative sales approach with ability to represent solutions across the full portfolio of Stats Digital: programmatic display, audio, and video, ConnectedTV, SEO, SEM, targeted email, social, and native advertising.
- Identify customer needs through pre call planning, utilization of marketing resources, competitive analysis, and customer feedback, in order to connect meaningful media solutions across Stats Digital’s advertising
- Maintain adherence to internal processes and reporting to ensure that all aspects of campaign management are executed correctly
- Utilizes extensive understanding of account base and related industries to help identify trends and patterns within specific verticals
- Works collaboratively across the organization to build meaningful cross-platform new and existing client solutions.
- Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management
- Maintains professional and technical knowledge by attending educational workshops and reviewing professional publications. Required to attend internal training and skill development workshops
- Utilize support roles and resources in order to maximize sales time
- Deliver uncompromising customer support and attention to detail
- Participates in special projects and performs other duties as assigned
- Working with your assigned multi-media team members to collaboratively grow their digital business as well as independently drive opportunities on your own
- Be the digital quarterback for your campaigns, ensuring all aspects from pre-sales to post sales are followed through on by your support team and deliver recommendations to the clients on campaign enhancements and optimizations

Orlando Sentinel

Digital Strategist

- Oversaw the growth and management of all aspects of the Amazon-based projects and assignments, including planning, content strategy and optimization, monitoring and reviewing progress and accuracy of work while evaluating results
- Lead a highly-effective, innovative, results-driven team that understands how their actions correlate to the key project indicators
- Championed social proof campaigns to improve efficiency of all strategies while also capitalizing on channel specific events and collaborations while bringing new innovative ideas to management
- Developed project schedules and communication plans for promotional strategies across multiple departments
- Provide daily and weekly communication and reporting on promotion results and updates to senior management and stakeholders
- Monitor competitive landscape, acknowledging key differentiators and opportunities for growth
- Maintain coordination and build communication between internal departments for optimal execution of all promotions

InstaNatural

Senior Amazon Marketing Manager

TEGNA

Content Solutions Strategist

- Create unique, idea-generated marketing and advertising proposals for sales teams to generate digital ad revenue utilizing products like PPC, Email, Native Advertising, YouTube, Facebook Ads, OTT, and Audience Marketplace.
- Lead brainstorms and collaboration as a project lead on HATCH programs
- Keep projects on schedule and manage the timeline – including dates and assignments through Teamwork
- Collaborate with TEGNA team leaders and our internal task force members to ensure a high level of service is delivered and our campaign execution is flawless
- Field questions and concerns in a timely manner with a high level of expertise 
- Serve as the primary HATCH contact for a specific group of stations – respond to their requests in a timely fashion and help them identify ways to sell more Hatch programs to meet or exceed their Hatch budget
- Conduct weekly and monthly calls with stations to ensure Hatch programs are being merchandised and incorporated into station’s sales strategy
- Offer guidance, advice, feedback, and expertise as a Hatch resource to our stations
- Conducted market visits to help educate the TEGNA sales teams about ways to increase revenue utilizing HATCH programs

Client Solutions Strategist

-Developed marketing strategies and implemented programs across multiple digital channels including Display & Retargeting advertising, Email, PPC, and Affiliate programs for Gannett’s local newspaper websites.
-Collaborated with internal sales, editorial, product and technology partners to gain buy-in and drive execution with sales promos and customer experience
-Partnered with local marketing teams across Gannett to implement customized programs in each market within their region.
-Drove email and lead generation strategy to drive audience growth and generate leads, partnering with the consumer insights team.
-Managed reporting against subscription goals driven through digital marketing. Work with internal analytics and finance teams to develop insights from campaign performance reports. Optimize marketing programs based on channel performance. Communicate results to stakeholders within the organization.
-Utilized data as a key means for developing new marketing strategies and implementing new tactics. 
-Collaborated with internal marketing partners to develop holistic creative campaigns that touch customers throughout every point in their lifecycle. Shepherd the creation and implementation of consistent sales messaging throughout all digital communication. 
-Partnered with the marketing operations team to drive the implementation of new digital capabilities and infrastructure to support subscription sales and audience growth.
-Managed relationships with media and creative agencies and technology vendors.

Gannett | USA TODAY NETWORK

Digital Marketing Manager

- Managed geo-targeted marketing campaigns to drive ticket sales or signups for various events
- Managed all email marketing messaging for the company to various target groups 
- Generated 40,000 new leads each season for the Season Ticket Wait List through Facebook Ads, SMS campaigns, Audience Marketplace, and email that lead to ticket sales
- Engaged in various marketing research projects and initiatives with different departments searching for ways to better the online customer experience 
- Assisted Sponsorship with various photography tasks for future recaps as well as future marketing materials.

Washington Redskins

- Managed an online store with all products, driving sales and customer retention
- Developed social media presence including Facebook and Twitter for use as marketing tools
- Traveled to various stadiums to set up auctions and sell memorabilia, managing a team of employees
- Purchased products to design and create memorabilia items for sale for various NFL teams
- Led all customer projects from start of design to completion

CSD Sports Framing & Memorabilia

E-Commerce Manager - Sales & Marketing

I served as the Social Media Coordinator and Online Retail Intern while with the Washington Redskins. I helped conduct thorough research for different social media initiatives like facebook and twitter as well as other future initiatives. I created and built out the Redskins Facebook Fan page (with the exception of the graphic images) that now has over 220,000+ fans. I would update the page with news stories and debate topics as well as monitor the comments being made by fans. On Game Day I assisted in producing content for the Extreme Skins page as well as keeping fans updated on Facebook and sometimes Redskins Twackle.

Social Marketing Coordinator

I served with Eurotech Soccer two different occasions. The first time I was a Telecommunications intern calling soccer players, coaches, schools inquiring about coming to soccer camps during the summer. During the second term at Eurotech I worked directly under Jim Risher as an Administrative Assistant. This included database work of around 40,000+ coaches, researching new coaches around the country, setting up email blasts, setting up cold call blasts, putting together materials to mail out to parents, coaches, schools, and retail stores, and fulfilling other duties around the office that needed to be accomplished.

Eurotech Soccer International

Telecommunications/Marketing Intern; Administrative Assistant

Worked as a Seasonal employee during the winter(s) of 2006, 2007, 2008. In Winter of 2009, I was asked to become a Star Selling Ambassador in the Jewelry Department. My duties included managing 18 employees, monitoring and assisting employees during sales, and resolving any conflict with customers. I oversaw and made formal observations of employees in my department as well as other departments to ensure that proper customer service was being conducted.

David Donais