University of Maryland

Hire me now and avoid the rush

Advance the company’s mission to provide Internet-based home learning resources to schools and businesses by finessing creative and technical needs. Apply knowledge of UX, graphics and campaign management to develop creative platforms yielding high conversion rates. 

• Designed, built and launched highly successfully web portal (www.TheDailyScam.com), an online resource increasing awareness of Internet-based threats. 
• Led the charge on Indiegogo campaign, including graphics, videos and copy, to fund expansions and fully realize monetization potential. 
• Boosted number of weekly industry newsletter subscribers 500% in two years by introducing attractive layout and engaging copy techniques.

Educating Industries

Director Of Marketing And Development

Engage clients in tailoring solutions from a full-suite of creative services, including advertising and marketing campaigns, copywriting, digital and social media, U/X and responsive web design. Steer full project lifecycles from conceptualization to final delivery while accounting for client specifications and campaign objectives. 

• Inquiry (division of BioTeam Corporation): Illustrated name, logo and product documentation, enabling company to win the Apple Design Award for best Mac OSX cluster server solution. 
• Scholastic Design: Leveraged expertise in layout and graphics to convert entire print library into ePub versions for Nook, Kindle and iPad. 
• Credo Reference: Developed all visual materials for leading academic university reference launching new product at the American Library Conference. 
• The Boston Open / New England Junior Open: Provide annual pro-bono program guide rendering and website support.

Deutsch Creative Services

Director Of Marketing And Creative Development

Designed all visual and marketing solutions for a major New England café and theater destination. This involved defining the creative direction for advertising, photography, video, promotions and event appearances. In addition to allocating and disbursing advertising budgets, managed staff performance.   

During my tenure, I successfully designed a fully responsive proprietary WordPress site for three properties, significantly enhancing interest, engagement and restaurant revenue.

Warwick Entertainment

Marketing Director

Directed creative efforts of freelancers, copywriters and third-party agencies, including four direct reports, in the US and UK to advance brand recognition, while aligning output with brand identity and overarching corporate strategy. Navigated the global marketplace to maintain and execute corporate creative initiatives. 

• Contained creative services budget while maintaining high output standards, reducing unnecessary spending by $250K over two quarters in 2005 and 2006.
• Designed sales and marketing toolkit and web portal featuring 30,000+ pages of content. 
• Cut unnecessary spending by 30% by introducing corporate print-on-demand.

3Com

Worldwide Creative Services Manager

• Led global creative brand transformation.
• Directed design, development and execution of corporate creative for packaging, print and Web
• Created advertising, catalogs, sales kits and company collateral
• Designed marketing driven promotional tools for the North American and Asia-Pacific territories.

GN Netcom/Jabra

Global Creative Services Manager

• Managed Business to Business strategy.
• Design and implementation of Contract/B2B communications and collateral projects.
• Managed all projects and project schedules and interacted extensively with internal client.
• Responsible for managing creatives, copywriters, freelancers and outside agencies
• Pioneered the use of catalog call outs to up-sell and cross-sell merchandise.
• Initiated working relationship with Web group to provide continuity between on/off-line projects

David Deutsch