David Dagger

David Dagger is a seasoned senior marketer with over 20 years of experience, known for blending traditional storytelling with cutting-edge digital technology to deliver impactful results. He currently holds the position of Marketing & Communications Director at The Institute of Customer Service, a leading authority on customer experience in the UK, where he focuses on driving commercial success through purposeful and results-oriented approaches.

Having a rich background in leadership roles, David co-founded a marketing agency in 2002, later acquired by the global advertising giant Havas. His career also includes a stint as the Marketing Head at a consulting group before he transitioned to his current role in 2018. He excels in leveraging personalized marketing strategies to fuel sustainable growth on a large scale.

David's achievements in the industry are underscored by notable accolades such as winning Work of the Year at the 2013 RAD Awards for JP Morgan and securing the Best B2B Website award for interimpartners.com at the 2015 Episerver Awards. These awards showcase his expertise in delivering impactful marketing solutions that resonate with audiences and drive business outcomes.

His educational background includes studies at King George V Sixth Form College, Ormskirk Grammar School, and The University of Manchester, providing a strong academic foundation for his illustrious career in marketing.

Throughout his professional journey, David Dagger has held key roles at prominent organizations such as The Institute of Customer Service, New Street Consulting Group (NSCG), Graduate Promotions (which he co-founded), GTI Media (formerly Hobsons), and even had a summer placement at Everton Football Club, collectively shaping his diverse skill set and industry expertise.