David Cronshaw

David Cronshaw is a passionate Senior Product Manager at Nexstar Inc., America's largest local television and media company, overseeing digital products for mobile, app, web, TV, OTT, and connected devices.

With a background in Electrical/Computer Engineering from the University of California, Santa Barbara, and Electronic Technology from Santa Barbara City College, David has a solid educational foundation.

His expertise includes Product Management, Ad Tech, UI/UX Design, User Experiences, Consumer Experiences, Agile Project Management, Video Analytics, Web and Mobile Analytics, Agile Methodologies, Business Development, Strategy, and more.

David has held significant roles in various organizations such as LAKANA, Premiere Digital Services, Microsoft, MediaTuner, Insight Interviews, Zap2it, UltimateTV, and TVNet, showcasing a diverse and extensive career in digital product management and engineering.

His vast experience spans from founding and leading startups to managing product development at prominent tech companies like Microsoft, demonstrating a strong entrepreneurial spirit and deep understanding of digital media.

Passionate about creating compelling local SaaS and Video VOD and Live digital products, David excels in defining site features, marketing requirements, shipping multiple releases, product evangelism, personalization, A/B experimentation, and more.

He specializes in video-related technologies such as VPAID, VAST, Video Ingestion, Transcoding, Live Streaming, Streaming Video, Online Video, and OTT (Over-The-Top) services, showcasing a deep understanding of the digital media landscape.

With a keen eye for user-centric design and a data-driven approach, David ensures that the products he manages offer exceptional user experiences, usability, and engagement across diverse platforms and devices.

David Cronshaw's career path reflects a blend of technical expertise, product management skills, business acumen, and a relentless drive to innovate and deliver high-quality digital solutions in the ever-evolving media and technology industry.