David Crabtree

David Crabtree is a skilled Product & Portfolio Innovation leader with a strong background in Category Management, Product Development, and Marketing within the food and beverage industry.

He possesses extensive experience acquired from reputable international companies, demonstrating agility and adaptability in team leadership and fostering success in challenging environments.

David's strengths encompass Team Leadership, Influencing Skills, Problem Solving, Commercial Acumen, Communication, Product Innovation, Resource Prioritization, and Organizational Development.

He pursued his education by studying BSc in Food Science & Chemistry at The University of Reading.

Throughout his career, David has held key roles including Senior Brand & Product Leader at Kimberly-Clark and various Category Director positions at Starbucks, culminating in his EMEA Category Manager role at Starbucks Coffee EMEA.

Prior to Starbucks, he served as the Innovation Manager Sugar Confectionery at Cadbury Trebor Bassett, showcasing his versatility in managing categories.

David Crabtree's comprehensive experience reflects his proficiency in driving innovation, managing categories effectively, and leading product and portfolio strategies to success.