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David Clayton
True & North | Design Thinking X Consultative Sales
David Clayton is the Chief Executive Officer and Founder of True & North, a company that specializes in enhancing client relationships through training and consultancy. His leadership emphasizes the importance of understanding clients deeply to foster better communication and business success. True & North has worked with prominent organizations such as Meta, Publicis Groupe, and Channel 4, helping them improve their client engagement strategies.12
Clayton has shared insights on sales effectiveness, focusing on creating authority and credibility in sales calls. He believes that simplifying processes and understanding the mindset behind sales can significantly improve outcomes.2 His professional background includes various roles that contribute to his expertise in sales and client management.3
Additionally, Clayton is active on social media, where he shares tips on selling and influencing effectively, reflecting his commitment to empowering others in the sales field.4
