David Chapin

David Chapin is a highly accomplished strategist with expertise in marketing for life science companies and the invention and design of high-tech products, especially in the health care and medical sectors.

With over 49 patents to his name in the US and internationally, David has a strong background in developing innovative solutions.

He is the author of the book 'Making the Complex Compelling, Creating High Performance Marketing in the Life Sciences' and serves on the board of NCBio.

As the CEO of Forma Life Science Marketing, David leads a prominent firm specializing in marketing for biotech, life science, and pharma companies. The company excels at simplifying intricate messages for refined audiences.

Forma Life Science Marketing offers comprehensive marketing strategies, including positioning, naming, and messaging, supported by market research. The firm also provides implementation services like identity development, advertising across various platforms, web and interactive design, print materials, trade show support, and direct mail campaigns.

With a foundation in the industry dating back to 1987, Forma Life Science Marketing boasts extensive experience in overcoming varied challenges successfully.

Beyond marketing, David's venture, Forma Industrial Design, focuses on product strategy and design. The company conducts market research through methods like focus groups, ethnography, and user studies to validate its strategies before translating them into design, prototyping, CAD services, and engineering solutions.

Not only a successful entrepreneur, David also shares his knowledge as a coach for the Win Without Pitching Program, aiding agency leaders and employees in enhancing their sales outcomes by offering guidance on positioning, building expertise, and refining sales and marketing tactics.

David's educational background includes a Masters in Design from North Carolina State University and a BA in Physics from Swarthmore College.

Throughout his career, David has held various significant positions such as CEO at Forma Medical Device Design, Co-Chair of the Board of Directors at The Raleigh School, Visiting Adjunct Professor at Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, Assistant Professor at the College of Design, NC State University, and Manager of Product Development at The Cooper Group.