David Campbell

David Campbell is the CEO & Co-Founder of Tropic, a company revolutionizing SaaS procurement through data, tools, and automation for tech-forward businesses. With a background in value negotiations and English literature from INSEAD and the University of California, Berkeley, David brings a unique blend of skills to the tech industry.

Prior to his role at Tropic, David held key positions at renowned organizations like Microsoft and BounceX, where he developed his expertise in global business management, strategic accounts, business development, and conversion strategies.

As CEO of Tropic, David Campbell is at the forefront of simplifying the software purchasing process and enhancing efficiency for both vendors and buyers in a rapidly evolving tech landscape. His experience and leadership have positioned Tropic as a frontrunner in the automation of SaaS procurement.

David's educational background in value negotiations and his hands-on experience across various roles in notable companies underscore his ability to drive innovation and success in the competitive tech market. His time at Microsoft and BounceX has honed his skills in strategic planning, business growth, and creative problem-solving, making him a valuable asset in the industry.

David Campbell's journey from creative roles to leadership positions showcases his versatility and adaptability, traits that have played a vital role in his entrepreneurial endeavors with Tropic. By leveraging his diverse skill set and industry knowledge, David continues to spearhead Tropic's mission of redefining SaaS procurement through automation and data-driven solutions.