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    David C Aaronson

    Cialdini Institute founding member and Cialdini Certified Professional, Ethical Influence Practitioner and Cialdini Certified Coach. #B2B #Cialdini #Influence #Persuassion.

    David C Aaronson is the owner and Managing Director of Digital Inbound, a company he has run for 22 years.1 He is a certified Cialdini Institute Coach, Trainer & Advisor specializing in growth and inbound marketing.3 Aaronson is also a HubSpot partner for 11 years and teaches Digital Marketing at UCLA Extension.16

    As a marketing expert, Aaronson focuses on aligning sales and marketing efforts to boost revenue, profitability, and teamwork.1 He emphasizes the importance of identifying the right buyer persona and addressing customer pain points to improve marketing effectiveness.1 Aaronson is also knowledgeable about using behavioral science in B2B marketing.2

    In addition to his work at Digital Inbound, Aaronson is active in professional development:

    • He is a founding member of the Cialdini Institute
    • Certified as a Cialdini Professional and Ethical Influence Practitioner
    • Speaks about various aspects of Inbound Marketing at events456

    Aaronson's approach to marketing evaluation differs from traditional methods. He advocates for assessing marketing success based on the profitability of generated sales rather than solely on the number and quality of leads.1

    Highlights

    Dec 15 · janinehamner.com
    The Power Of Aligning Sales And Marketing With David Aaronson

    Related Questions

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    David C Aaronson
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    Location

    Los Angeles, California, United States