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David Burns
Freelance Strategy Director
David Burns is a creative strategist based in London, England. He is the Proprietor of David Burns Strategic Services, a role he has held since September 2016.1 With a background in advertising and strategic planning, Burns has worked as a freelance strategy director for various agencies, including TBWA \ London and Pulse Creative London.1
Burns describes himself as someone who came to advertising later in his career but has learned from talented individuals in the industry. He has worked on notable projects, including:
- Nike's 'Plus Sized Mannequin' campaign for women's sports, which reportedly gained £3 million in earned media coverage without paid media spending.1
- The Sun's "We're World Cup for it" campaign, which won bronze (TV) and Silver (Outdoor) at the Kinsale Sharks awards.1
- A project to reinvigorate the Absolut brand in the UK, collaborating with Punchdrunk and the Andy Warhol estate.1
Burns values the knowledge and time shared by his colleagues and mentors, crediting them for his development as a planner. His work extends beyond traditional advertising, encompassing product strategy and various other areas.1
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