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David Bland
Author | Speaker | Podcaster | Experimentation Coach
David J Bland is an author and founder based in California, known for founding Precoil in 2015 to assist companies in becoming experiment-led using lean startup principles, design thinking, and business model innovation.
He has an extensive background in helping numerous teams with experimentation in prominent companies like GE, Toyota, Adobe, HP, and Behr.
David is prominently recognized as the lead author of Testing Business Ideas, a respected business book published by Wiley in collaboration with Alexander Osterwalder.
Before transitioning into advisory roles, he accrued over a decade of experience focusing on scaling technology startups and remains actively involved in educating the startup community through teaching engagements at various universities and accelerators in Silicon Valley.
His past professional roles include being an Author at Wiley, a Partner at Strategyzer, Founder & President at Precoil, a Principal Advisor at Neo Innovation, Inc., a Principal at BigVisible Solutions, as well as various agile, lean, and technical positions at companies like AOL, comScore, OpSource, and Finetre Corporation.
