Suggestions
David Alpern
SEO / SEM Thought Leader - Digital Performance Marketing - E-Commerce - Data Analytics & Business Intelligence
Professional Background
David Alpern is a seasoned digital marketer and entrepreneur with over 15 years of experience in both Business-to-Business (B2B) and Business-to-Consumer (B2C) markets, specializing in e-commerce and manufacturing sectors. His expertise as a Data-Driven Digital E-Commerce Marketer is complemented by a keen analytical mindset, allowing him to effectively harness data to drive marketing strategies that foster business growth. David's diverse background includes leading teams and managing campaigns that consistently deliver impressive sales results, demonstrating his ability to influence market trends and improve client satisfaction.
Throughout his dynamic career, David has proudly increased his division's annual sales from $8 million to an impressive $12 million year-over-year, showcasing his remarkable capability to drive revenue and growth. He has effectively managed annual budgets of up to $10 million, delivering significant increases in prospect inquiries and B2B traffic acquisition, which have been pivotal to his clients' successes.
As the founder of InternetOMG, David operates with the understanding that in today's digital landscape, engaging and retaining customers is crucial. This realization has guided his approach to digital marketing, where he emphasizes the importance of insightful data for crafting tailored marketing experiences. His passion lies in mentoring and helping others, which he views as essential to fostering growth within his teams and the broader marketing community.
David's cutting-edge approach has led to numerous high-profile recognitions, including being noted as Google’s third-largest paid campaign. Additionally, his innovative tactics in search engine optimization and digital advertising have produced remarkable traffic and engagement metrics, with a 250% rise in SEO traffic for an e-commerce client being a standout achievement. His ability to refine site content and enhance user experience through strategic UI navigation has been crucial to his success, and he approaches each project with the philosophy of treating every dollar as if it were his own.
Education and Achievements
David Alpern’s academic accomplishments have laid the foundation for his prosperous career. He earned his Master of Business Administration (MBA) specializing in Marketing and Entrepreneurship from the prestigious University of Southern California's Marshall School of Business. He has also achieved dual Bachelor of Arts (BA) degrees in Economics from the University of California, San Diego, and the University of California, Santa Barbara. His educational journey further includes an enriching experience at The Hebrew University in Jerusalem, which broadened his global perspective on commerce and marketing.
Equipped with this robust educational background, David has successfully contributed to numerous organizations, where he has honed and expanded his skills in digital marketing, e-commerce strategy, and data analysis. His core competencies include a deep understanding of various customer relationship management (CRM) platforms, analytics tools, social media marketing, and email marketing, which are indispensable for effective digital marketing strategies today.
Notable Achievements
David has a proven track record of executing successful marketing strategies. Notable among his accomplishments is a significant 45% increase in lead volume while simultaneously reducing the cost per lead by 30% for a new business channel at an agency. This achievement evidences his ability to reimagine marketing processes and optimize budgets effectively.
His innovative mindset has also led to a phenomenal increase in website traffic for an e-commerce client, where David spearheaded efforts to enhance search engine optimization (SEO). His campaign resulted in upwards of 8 million monthly visitors by implementing a comprehensive strategy involving backlinks, refined content, and improved navigation.
Furthermore, his role as Digital Media Director at Media Partners Worldwide allowed him to leverage his skills effectively and create significant impacts in digital marketing spaces. His tenure at various organizations, ranging from educational institutions to leading advertising agencies, has enriched his experience and contributed to his innovative approaches within the realm of digital marketing.
With his expansive industry knowledge ranging across Omnichannel Retail, B2B E-commerce, Healthcare, Education, Finance, Automotive, and Fashion, David has proven himself as an adaptable and knowledgeable leader in diverse markets. He is constantly striving to assist businesses in navigating the complex digital landscape, focusing on conversion optimization, user experience, and enhancing brand visibility online.
Community Involvement and Mentoring
Alongside his professional ventures, David actively participates in community service as a member of several non-profit boards, including the Alpert JCC and Above & Beyond. His involvement in these organizations reflects his commitment to giving back to the community and mentoring up-and-coming marketers.
Through his outreach initiatives and as a former lecturer in Internet Marketing at California State University, Long Beach, David has nurtured numerous students and young professionals. He believes in the importance of sharing knowledge and experiences to empower future generations in the field of digital marketing and business.
In summary, David Alpern is a distinguished digital marketer and entrepreneur known for his results-driven approach and extensive experience in both B2B and B2C marketplaces. His educational background, combined with his strategic insights into data analytics and digital marketing, has set him apart as a leader in the marketing industry. Whether increasing sales through innovative marketing techniques or mentoring aspiring marketers, David's dedication to excellence remains strong. He continues to be motivated by a desire to improve processes, create sales-driven results, and inspire those around him to reach new heights in their careers. If you are interested in connecting with David for technical digital sales, marketing, or business development opportunities, feel free to reach out via email at David@InternetOMG.com or visit his website at InternetOMG.com.
Location
People also viewed
Related People
Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
People also viewed