David Luther

Davíð Lúther is a seasoned professional with a diverse background in business and project management.

Currently, he serves as the CEO and Co-Owner at SAHARA, showcasing his leadership skills and entrepreneurial spirit.

With a history of successful ventures, Davíð was the Founder & Co-owner of HEY Digital, demonstrating his innovative thinking and strategic acumen.

Previously, he held prominent positions such as CEO of Gung-Ho! franchise and The Color Run franchise in Scandinavia, underscoring his experience in managing international business operations.

Davíð's entrepreneurial journey also includes founding NEXPO WebAwards and SILENT Media Productions, highlighting his creativity and ability to bring ideas to fruition.

His project management expertise was honed during his time as a Project Manager at Borgun and as a Sales Marketing Manager at Skessuhorn, demonstrating his organizational skills and attention to detail.

Furthermore, Davíð founded the Icelandic Beach Handball Tournament, showcasing his passion for sports and community engagement.