Dave Tan

Dave Tan is the Managing Director of Agency Development at Google, a position he has held since May 2019. In this role, he leads Google's partnerships and business development efforts with top independent and holding company performance agencies in the U.S. His work focuses on enhancing relationships and driving growth within the digital marketing sector.13

Professional Background

Before joining Google in 2011, Tan had an extensive career in digital marketing, spending significant time at Resolution Media (part of Omnicom Group), where he served as Vice President of Innovation and Product Development. His previous experiences also include roles at Navteq-Nokia, Chicago Tribune Interactive, and Shure Incorporated, where he specialized in search marketing and product development.123

Education

Tan holds an MBA with honors in Marketing from DePaul University's Kellstadt Graduate School of Business and a Bachelor's degree with honors in History from Connecticut College. His educational background complements his extensive professional experience in the digital marketing landscape.12

Industry Contributions

In addition to his role at Google, Dave Tan has been active in the industry through various leadership positions. He served on the Board of Directors for the Search Engine Marketing Professionals Organization (SEMPO) from 2015 to 2018 and co-chaired the Performance Marketing Committee for the Interactive Advertising Bureau (IAB) from 2012 to 2016. These roles highlight his commitment to advancing the field of digital marketing.23

Tan is recognized as a thought leader within the digital agency community, leveraging his expertise to influence strategies that drive performance and innovation in digital marketing practices.1