Dave McRobbie

Dave McRobbie is a digital strategist with a strong focus on ethics, boasting a wealth of experience in both client and agency roles at various levels of leadership.

His expertise lies in crafting digital strategies and designing solutions encompassing technology, content, social platforms, and design elements, all while infusing ethical approaches and philosophical principles into digital design.

As a specialist in Behavioral Science and Customer Experience, Dave excels in User Experience (UX), User Interface (UI), and Customer Experience (CX) strategies.

He has an impressive track record in leading major digital and change projects and has provided his expertise in various capacities including as a non-executive, change consultant, and directly for clients.

Outside of his professional endeavors, Dave McRobbie serves as a trustee for a Mental Health Charity, highlighting his commitment to making a positive impact beyond the digital realm.

His academic background includes a BSc in Computer Science and Computer and Behavioral Science from the Open University, and he is currently pursuing a Master's in Philosophy from the same institution.

Throughout his career, Dave has held roles such as Digital Strategist & Ethicist at Independent Consultant, Digital Product Lead at Gungho Marketing Ltd, Co-Founder & Director at Holidaymaker App, among others, showcasing his versatility and breadth of experience in the digital landscape.