Northeastern University

Tahanto Regional High School

Magnetize Your Audience - Toronto Sept 2013

Tompkins County Chamber of Commerce

Chief Customer Officer at Rosie

Key responsibilities: strategic leadership, financial management, team development, marketing and sales leadership, market positioning, innovation and technology, customer focus, operations leadership, and regulatory compliance. 

The goal of the Executive Director of Dryden Fiber is to efficiently and effectively bring broadband fiber optic internet to every home and household and business in the Town of Dryden, New York. We want to give customers a choice and deliver that choice with excellent reliability and customer service.

Dryden Fiber

Executive Director

Marketing strategy and executive leadership to solve bigger problems for high-tech mission driven businesses and organizations. I help CEOs and executive teams at growing companies achieve superior results. Who do you know who runs a great company, knows they can serve more people, and needs the right kind of marketing partner to lead the way? Now is the time to expand your impact.

Why Centerpoint?
The center point is the middle of a compass and is equally distant from all points of the circumference. It is a point around which anything rotates or revolves. It is a place to focus. It is a place of concentration. It is a place of convergence.

At the center point you can see all of the many directions, options, ideas, and people you can serve. It’s a starting point to setting out your path to your goals. We begin each Centerpoint project without the biases or ideologies of past adventures. We build your idea into the axis of your business, so you stay true to your mission, and focused on your path. It’s time to start fresh and pioneer a new path to success. 

I look forward to meeting you at Centerpoint.

Centerpoint US

Fractional Chief Marketing Officer and Founder

CMOx is an accelerator and consortium leveraged by Fractional CMOs to pool resources and visions as they evangelize this powerful and emerging model. Members engage a 'laboratory' of modules, tools, and certifications as well as a vibrant network of service providers that provide an elevation of their businesses and practices.

More than ever before, B2C and B2B businesses need the strategy of a chief marketing officer but shouldn't hire full-time. Instead of paying the full-time rate for a chief marketing officer, businesses across the globe are looking to fractional, part-time CMOs to give the strategy and lead teams of implementors to get work done.

CMOx - The Fractional Chief Marketing Officer Company

Member

Skills: Marketing · Public Relations · Strategic Communications · Business-to-Business (B2B) · Business Strategy

Instacart

Head of Marketing, Rosie, an Instacart Company

2022 - Executive responsible for customer success with a focus on marketing Rosie to internal and external stakeholders and prospective customers. Directly supporting the business development and sales team members with B2B marketing strategy and implementation. Responsible for supporting Rosie's retailer partners with B2C marketing strategy, tactics, and support (both direct and indirect). Leading public relations and corporate messaging strategy; as well as supporting the Rosie brand for the company and the brands of our retailer partners.

2017-2021 - Responsible for leading all of Rosie’s customer-focused activities including retailer onboarding, customer support, retailer support, operations, marketing services, public relations, and account management.

RosieApp

Chief Customer Officer

Managed and led a team responsible for all marketing activities in the organization; including brand management, customer sales marketing (B2C), retailer sales marketing (B2B), distribution channel management, marketing communications (including advertising, promotions, and public relations), pricing, market research, industry networking, and account management.

Executed and optimized retailer marketing (deployment of in-store, outdoor, digital, print, traditional (radio/tv), public relations, event, and community partnerships) during a time when the company expanded from 6 employees to 30; and increased revenue by more than 10x. Improved efficiency & effectiveness on Rosie specific marketing: built the brand as measured by growth of unique visitors, signups, news articles, and retailer requests.

Director of Marketing

David Makar delivered the 'Your Chamber is Your Goldmine' program for the Tompkins County Chamber of Commerce in February and March 2011. This program helps chamber members and prospective chamber members become more aware of the skills to implement to generate referrals from strong relationships in the chamber of commerce. The 2 hour workshop provides a few tools to better use the chamber, make membership more fun, have better results, provide structure, and help more people.

Reviews from the post presentation survey on 'What effect will your participation in this workshop have on you?':
"A more focused approach to networking in my target market" ... "Re-prioritize my process" ... "A change in perspective" ... "Sales and Inspiration" ... "Focus" ... "Improve time management" ... "Re-evaluate how I network"

Trainer

The Ambassador’s Committee is a Chamber of Commerce Committee made up of volunteers from Chamber members who serve as goodwill liaisons among the Chamber staff, board, business community, and Chamber membership.  Their purpose is to retain, educate, and involve Chamber members. The Ambassadors make personal visits to Chamber members to keep them informed of current and upcoming programs, Chamber benefits and activities. The Ambassadors also represent the Chamber at all sponsored functions, Business After Hours, New Member Orientations, Annual Dinner, ribbon cuttings and ground breakings.

Chair of the Ambassadors Committee

Gathering business owners together to launch BNI chapters. Advising business owners and sales people on how to effectively use a structured, strong contact networking organization to live the life of their dreams. Support the transformation from selling to helping others through relationship based marketing.

BNI NENY

Area Director

Responsible for setting the goals and growing to be one of the top operating regions in the United States. Consistently met and exceeded goals as defined by the Company, actively networking and getting referred into various service based businesses and organizations.

Oversaw the complete referral marketing plan process.

Handled the business relationship process, as prescribed within the organization, by establishing the relationship, determining business needs, making recommendations and maintaining relationships as appropriate. Developed and maintained close relationships with assigned business partners, such as Business Consultants, Financial Planners, CPAs, Marketing Consultants, and Business Coaches.

The Referral Institute is the world's leading referral training organization, with regions worldwide. It is run by some of the world's top authorities and trainers in the world of networking and referrals.

Referral Institute Central New York

President, Owner, and Lead Consultant

Ran a successful campaign in 2006 and 2007 and was elected by a majority of voters. 

Directed and coordinated financial activities of town; Evaluated, authorized, and recommended approval of staff and hiring. Advised town supervisor and other town board members on programs, projects, and budgets relating to educating and providing town services to the Town of Dryden community.

Town of Dryden, New York

Councilman

BNI Ithaca Thumbs Up

Managed sales, development, and project teams delivering over 200 successful website launches in five years.

544 Productions

Owner / Site Developer

Boston 2004

IT Consultant

Developed software as the lead manager of a project team; trained clients and internal customers through live and in-person training (both group and individual); created training materials and training curriculum; identified client needs and responded with adding functional and usability features to increase efficiency and usage of the software (both web based and handheld computer based tools).

Dave Makar