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Dave Horton
Chief Marketing Officer
Dave Horton is the Chief Marketing Officer (CMO) at Las Vegas Sands Corp., a position he has held since September 2013. In this role, he is responsible for overseeing the company's global marketing strategies, which aim to attract high-end customers and expand the brand's presence, particularly in Asia, where the company sees significant growth potential.24
Career Background::
- Before joining Las Vegas Sands, Horton served as the Global Head at Hilton Hotels & Resorts and held various marketing roles, including Vice President of Marketing at Park Hotels.3
- His career began in sales with independent hotels and resorts, where he quickly moved up through the ranks.4
Strategic Focus:: Horton emphasizes building sustainable brands and expanding business opportunities in key markets, particularly through partnerships and innovative marketing initiatives. His strategies include direct sales, advertising, loyalty programs, and community outreach.12
Horton is known for his commitment to developing authentic partnerships that contribute to long-term business growth rather than short-term endorsements.1
