Dave DeRobbio

Dave DeRobbio is the Director of API & Off Platform Data Partnerships for Instacart Ads at Instacart.12 He has been in this role since 2020, focusing on partnerships and ads insights at Instacart, which is a leading online grocery platform.4

In his current position, DeRobbio leads the API and Independent Agency Partnerships team at Instacart.4 His work involves leveraging data and technology to drive marketing performance and help brands navigate the complexities of retail media and digital advertising.2

Some key aspects of DeRobbio's work and insights include:

1. Retail Media Opportunities: He emphasizes how retail media networks allow brands to access consumer insights that were previously only available to retailers and credit card companies.1

2. Relevance in Advertising: DeRobbio stresses the importance of relevance in retail media strategies, especially with the shift towards authenticated, deterministic signals in the wake of third-party cookie deprecation.2

3. AI and Machine Learning: He highlights Instacart's use of AI and machine learning in optimizing advertising products, including an optimized bidding tool that has shown significant improvements in return on ad spend.1

4. Future of Creative Engagement: DeRobbio is particularly excited about advancements in creative engagement within retail media, envisioning more personalized and interactive messaging for consumers.2

5. Challenges in Standardization: He acknowledges the current lack of standardization in performance measurement across the industry and sees this as an opportunity for technology companies to lead the way in areas like privacy, identity, and fidelity.2

DeRobbio's LinkedIn profile can be found under the username dave-derobbio-6a2246.3 His experience and insights make him a valuable voice in the evolving landscape of e-commerce and digital advertising.