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Dave Deasy
CMO / SVP Marketing - Driving Growth with Integrated Demand Gen, Product Marketing, Brand, and Digital Marketing
Professional Background
Dave Deasy is a seasoned full-stack marketing executive known for his extensive hands-on experience in driving growth for innovative SaaS startups and Fortune 500 tech companies. His impressive career spans over two decades, where he has been pivotal in implementing cutting-edge digital marketing strategies alongside integrated brand and product marketing initiatives. Throughout his career, Dave has successfully led demand generation programs that contributed to over $400 million in sales growth and secured more than $200 million in funding across a diverse range of industries and sales models.
Leveraging his unique ability to swiftly build and operationalize high-impact marketing plans, Dave adeptly addresses today's dynamic business opportunities while being agile enough to pivot in response to rapid market changes. His strong focus on defining winning strategies, building high-performing teams, and executing effective marketing functions sets him apart as an industry leader.
Career Highlights
Dave’s career is distinguished by notable achievements in several top-tier organizations. At OPSWAT, a leader in SaaS cybersecurity, he built a 25-person powerhouse marketing team and developed a global channel program that fostered a remarkable 40% annual growth rate while raising $125 million in funding. His commitment to driving sales growth and innovation has consistently positioned him as a key player in evolving marketing landscapes.
In his role at TrustArc, a company specializing in SaaS compliance, Dave masterminded a transformative 5x sales growth trajectory, although rebranding the company and creating a unique category within the market. Under his strategic leadership, he also developed an advanced SaaS platform that raised $70 million in funding, showcasing his ability to merge vision with execution.
Dave has also made significant contributions to AOL, overseeing online SMB services where he effectively implemented strategies that resulted in doubling sales from $100 million to $200 million. In addition, his experience at HP in e-commerce stands out, as he crafted a comprehensive business plan, assembled a dedicated team, and launched a thriving e-commerce venture that surged from $0 to $200 million in sales.
Marketing Skills
Demonstrating a wide array of marketing skills, Dave excels in areas such as business planning, marketing strategy, go-to-market (GTM) plans, product marketing, and messaging. His expertise encompasses:
- Demand Generation: Driving growth through innovative marketing tactics.
- Digital Marketing: Proficient in PPC, SEO, email campaigns, website optimization, and more.
- Channel and Field Marketing: Building partnerships and increasing market presence through strategic collaborations.
- Product Management: Overseeing product development and market entry strategies.
- Brand Development: Focusing on corporate communications and thought leadership to enhance industry positioning.
- Marketing Analytics: Leveraging data to optimize marketing efforts and measure success.
These skills uniquely position Dave to create and execute marketing strategies that resonate with target audiences while achieving substantial results.
Education and Achievements
Dave's academic background has provided a strong foundation for his successful career in marketing. He holds an MBA from the prestigious Tepper School of Business at Carnegie Mellon University, where he honed his business acumen and strategic thinking. Prior to that, he earned a Bachelor of Science in Mechanical Engineering from the University of Pittsburgh Swanson School of Engineering. This combination of technical and business skills has enabled him to approach marketing challenges with a comprehensive and analytical mindset.
Dave’s tremendous impact in the marketing world is reflected in his diverse career trajectory which includes prominent roles such as Chief Marketing Officer (CMO) at Wordly, Inc., CMO and Senior Vice President of Marketing at OPSWAT, and CMO/SVP Marketing at TrustArc. Additionally, he has held significant marketing leadership positions at Phoenix Technologies, MarketTools (acquired by SurveyMonkey), and AOL, where he contributed to strategic marketing initiatives at a global scale. Notably, Dave founded MyFavoriteCity.com, showcasing his entrepreneurial spirit and ability to innovate in emerging markets.
Achievements
Recognizing Dave's exceptional leadership and marketing prowess, he has achieved numerous accolades and milestones throughout his career. Some of his most notable achievements include:
- Building Teams: Successfully building and leading high-performing marketing teams across several organizations, empowering them to achieve outstanding results.
- Sales Growth: Consistently driving exponential sales growth across various sectors, showcasing his agility and adaptability in the face of challenging market conditions.
- Funding Success: Strategically guiding companies through funding rounds that have totaled over $200 million, thereby fostering growth and innovation.
- Strategic Pivoting: Mastering the art of pivoting marketing strategies to meet rapidly changing market demands, ensuring business relevance and sustainability during volatile periods.
Through a combination of strategic foresight, innovative thinking, and robust leadership, Dave Deasy is a marketing leader who continually shapes the future of marketing in the tech industry. His commitment to excellence, coupled with a track record of success in implementing effective marketing strategies, positions him as a thought leader in the digital marketing space.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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