Dave Burg

Dave Burg is a business professional and entrepreneur based in Austin, Texas. He is currently an advisor to Eterneva, a company that turns ashes into diamonds as a memorial for loved ones.1

Professional Experience

Dave Burg's primary role is as co-founder and managing partner of Shepherd, a company he has been with since 2017. At Shepherd, he focuses on revealing new customer growth opportunities through audience analysis, qualitative research, and developing strategies for campaigns, media, loyalty, experience, and product innovation.1

In addition to his work with Shepherd and Eterneva, Dave holds advisory positions with other companies:

• Advisor at TOKEN, a company working on blockchain-based ticketing solutions (since 2015)1
• Brand strategy advisor for Eterneva (since 2017)1

Background and Education

Dave has a diverse educational background:

• BS in Journalism and Political Science from Marquette University (1996-2000)1
• Account Planning studies at Miami Ad School (2005)1

Teaching and Industry Involvement

Dave is actively involved in education and sharing his expertise:

• Guest instructor for brand strategy at multiple universities, including:
  • The University of Texas at Austin
  • University of Colorado Boulder
  • University of Oregon
  • Miami Ad School1

Previous Experience

Before his current roles, Dave worked in advertising, mentioning that he "used to help make Super Bowl ads".1 This background in advertising and brand strategy likely informs his current advisory roles and entrepreneurial ventures.

Dave Burg is known for his expertise in brand strategy, customer growth, and innovative business approaches. His colleagues describe him as smart, savvy, and enjoyable to work with.1