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Darryl Sparey
Business Development Director at Hotwire
Darryl Sparey is a prominent figure in the PR and marketing industry. He is the Managing Director and Co-Founder of Hard Numbers, a performance-driven marketing and communications consultancy.1 Sparey is also a Board Advisor at Magic Digits Ltd, an accountancy firm in which he has invested through his company, The Family.5
Sparey's professional credentials include being a Chartered PR practitioner (Chart.PR) and a Fellow of both the Public Relations and Communications Association (FPRCA) and the Chartered Institute of Public Relations (FCIPR).3 He has extensive experience in sales, marketing, PR, and communications, having worked in various leadership roles throughout his career.
In addition to his primary roles, Sparey is known for:
- Co-founding The Family, a company that has invested in Magic Digits Ltd5
- Being a father to Hudson and Halia3
- Rejecting the use of timesheets in his agency, focusing instead on delivering measurable outcomes for clients1
- Adhering to the 60/20/20 rule for financial management in his business1
- Working with high-profile clients, including FTSE 100 and NASDAQ-listed companies1
Sparey is active on social media platforms, including LinkedIn (username: darryl-sparey-0b55b518) and Twitter (@DarrylSparey).23 He is also recognized as a thought leader in the industry, often speaking about the importance of metrics and numbers in PR.46
