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Darryl Lai
Global Partnerships I Business Development - New Product Development I Licensing - Innovator
Darryl Lai is the Managing Director, Americas at Toikido, a creative studio known for its work in licensing, gaming, and entertainment. He assumed this role in May 2023 as part of a strategic initiative to establish Toikido's presence in the U.S. market and drive growth across the Americas.34
Background and Experience
Before joining Toikido, Lai held significant positions in the industry, including serving as Senior Vice President at Maxx Marketing. His extensive experience spans various roles that have equipped him with skills in leadership, strategic planning, and cross-cultural collaboration.56 His ability to influence across diverse teams and geographies has been highlighted by colleagues, emphasizing his leadership qualities.2
Toikido's Focus
Under Lai's leadership, Toikido aims to expand its licensing program and develop original intellectual properties. The company has already seen success with its first in-house IP, "Pinata Smashlings," and is set to launch another series called "PeaKeeBoo" aimed at preschool audiences.1
Lai's appointment is seen as a pivotal move for Toikido as it seeks to enhance its market presence and build strong partnerships within the entertainment sector.4
