Brock University

St. Clair College

Senior Digital Strategy Executive | Performance Marketing | Digital Transformation | Social Media | Media Planning | Media Buying | Account Management | Analytics

Reporting to the COO, my role is to lead the strategy and media departments at PUSH. Driving incrementality and efficient outcomes for our clients through leveraging technology, creative media solutions with personalized messages.

PUSH

VP, Strategy, Media & AI

Reported to the CEO and Executive Director of Client Leadership. Responsible for all facets of digital products contributing to client satisfaction and revenue goals in Canada. Built and led the development and implementation of two digital forward teams – the digital strategy team and the performance teams.

EssenceMediacom Canada

Senior Vice President (SVP), Digital Strategy

Reported directly to CEO.  Led a team of ~5 indirect reports. A respected subject matter expert, responsible for developing the company’s digital media knowledge base and establish client credibility with major clients such as RBC.

Initiative

Vice President (VP), Digital

Responsible for all media planning, traditional and digital, within the agency, delivering a quality digital product across the agency to all clients.

Maxus Canada

Managing Director, Planning & Digital

Recruited to start up a network of premium advertising solutions and inventory to effectively reach all advertising categories and audiences.  Part of the Senior Leadership team.

Torstar Digital (Torstar Corp.)

Olive Media Network - Director of Operations and Audience

Directed all interactive media planning and buying for both companies; managed and coached a multidisciplinary staff. Championed such major brands as ING DIRECT, Paramount Pictures, Canadian Tire, Rogers, and CBC.

Darren Hardeman