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Darren Goldberg
Partner at Atlantic Pictures and Backlot
Darren Goldberg is the Partner and CEO of Backlot, a location agency he co-founded in 2020 alongside Chris Marsh. Backlot specializes in transforming vacant office spaces into film and television production sets, catering to the needs of both the entertainment industry and commercial landlords in New York City.123
Early Life and Education
Goldberg grew up in New York City and graduated from George Washington University. His career in film began in 2002, focusing on producing independent films. His first significant project, Manito, premiered at Sundance and garnered several Independent Spirit Award nominations.45
Career Highlights
In 2007, he co-founded Atlantic Pictures, which has produced numerous award-winning films and commercials. Under his leadership, Atlantic Pictures has built a reputation for creating content with broad appeal, working with major studios like HBO and Netflix.35
Backlot's Impact
At Backlot, Goldberg has developed a unique business model that allows property owners to generate revenue from their spaces by hosting film and television productions. The agency has partnered with over 50 major landlords and manages a portfolio of more than 24 million square feet of rentable space.23 Backlot's innovative approach has made it a key player in New York's evolving real estate landscape, particularly as office occupancy rates have declined.2
Goldberg's vision for Backlot is to streamline the process of securing filming locations, making it easier for productions to access unique spaces while providing landlords with an additional revenue stream during challenging economic times.24