Darren Farinas

Darren Farinas is a seasoned professional in the digital media landscape, currently serving as the Partner Director of Digital Investment at Mindshare. With over ten years of experience, he specializes in digital media strategy, investment planning, execution, analytics, and management. His role involves leading client investments and optimizing digital strategies to enhance performance and effectiveness for clients.13

Farinas has a strong educational background, having completed an Executive MBA program at Columbia Business School in 2021, which further solidified his expertise in business and investment strategies.4 Prior to his current position at Mindshare, he held significant roles including Vice President of Digital Investment at Zenith and Associate Director for both digital and print investments.5

Residing in Verona, New Jersey, Farinas continues to contribute to the evolving field of digital investment through strategic leadership and innovative approaches to media planning.23