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Darran Lucas
Global Client Lead at Carat
Darran Lucas is a seasoned media advertising and marketing professional with extensive experience in both Local Market and Global roles. He has led senior client accounts for renowned companies like Microsoft, Unilever, Diageo, Kellogg's, Johnson&Johnson, France Telecom, Citroen, Burger King, and Diesel.
Based in Tokyo from February 2008 to November 2010, Darran spearheaded the Unilever Media Planning and Buying account for Mindshare Japan. He later joined Carat in December 2010, where he returned to London to oversee the EMEA business for Kellogg's and Diageo. In July 2014, he was promoted to the Leadership Team responsible for the integrated Dentsu-Aegis service model for Kellogg's.
Darran played a vital role in winning and retaining the EMEA media pitch for Kellogg's in June 2016. In January 2017, he rejoined the Carat Global Team as the Global Client Lead for Microsoft, orchestrating the Dentsu-Aegis Network service solution for EMEA, APAC, LATAM, and Canada.
His expertise spans across Integrated Marketing, Account Management, Client Service, Business Planning, Media Planning, Media Buying, Digital Media, Team Management, Negotiations, Partnerships, and Content. Darran has excelled in industries like FMCG, Telecommunications, Automotive, and Computing.
Darran holds a BSc Hons in Economics from the University of Hull.