Darlene Melo

Darlene Melo is an experienced professional with a background in Economics and a postgraduate degree in Business Administration from FGV.

With nine years of experience leading commercial and operational teams, Darlene excels in strategic management, leadership development, process optimization, and driving sustainable results through modern and dynamic management practices.

She possesses a wealth of expertise in customer service, negotiation, sales, business analytics, and market competition analysis.

As a proactive and entrepreneurial individual with a strong sense of ownership, Darlene is well-versed in labor laws and is highly committed to company values and sales targets.

Her skill set includes proficiency in tools such as 5W2H, PDCA, 5S, and SWOT analysis, along with managing key performance indicators (KPIs) in retail, including NPS, revenue, average ticket, average price, products per transaction, and conversion rate.

Additionally, Darlene has a proven track record in recruiting and selecting commercial teams, showcasing her people management skills.