Daricus Releford

Daricus Releford is a prominent entrepreneur and the CEO and co-founder of StoreCash, a fintech startup aimed at providing banking solutions for teenagers and young adults. His journey into entrepreneurship began at a young age; he started his first business at just 12 years old and has since built a diverse portfolio of ventures, including a successful hot dog cart business and an online enterprise featured on major platforms like the Steve Harvey Show.

Background and Education

Releford's educational background includes a Bachelor's degree in Engineering and an MBA in Information Technology. He has accumulated over 15 years of experience working with Fortune 500 companies such as Microsoft and Adobe, specializing in full-stack engineering.14

Founding StoreCash

The idea for StoreCash emerged from a personal experience when Releford's nephew asked him for money to buy a laptop. Discovering that his nephew couldn't receive funds without being over 18 and having a bank account, Releford recognized a gap in the market for banking services tailored to younger users. This led to the creation of StoreCash in 2019, which aims to empower unbanked teens and young adults by providing them with financial literacy tools and easy access to digital banking services.123

StoreCash Features

StoreCash operates as a mobile application that allows users to link their accounts with adult sponsors, providing them access to a virtual debit card usable with Apple or Google Pay. The app also offers cashback rewards of up to 15% at various retailers, making it particularly appealing for young consumers who are often overlooked by traditional banking institutions.13

Vision and Impact

Releford's vision extends beyond mere banking; he aims to foster financial literacy among underserved communities, helping users build wealth from an early age. StoreCash is designed to be user-friendly, with zero fees for transactions, thus breaking down barriers that often prevent young people from engaging with financial services.13

In summary, Daricus Releford is not only a successful entrepreneur but also an advocate for financial inclusion among youth, leveraging technology to create impactful solutions in the fintech space.