Darian Chornodolsky

Darian Chornodolsky is the Vice President of Platform Growth at WIREWAX, a company specializing in interactive video technology. In his role, he focuses on enhancing the platform's capabilities and driving its growth by leveraging existing video content to create engaging and action-driven experiences for viewers.

Background and Expertise

Chornodolsky has a background in digital media and marketing, with experience in various roles that emphasize video content and audience engagement. He has previously worked at WIREWAX and GRAVIDI, contributing to his expertise in interactive video solutions. His educational background includes studies at Towson University, which have equipped him with the skills necessary for his current position.13

Contributions to Interactive Video

In interviews, Chornodolsky has articulated the importance of interactive video as a means to transform passive viewing into an engaging experience. He highlights how brands and content creators can maximize their existing video libraries by incorporating interactive elements, thereby increasing viewer engagement and driving results beyond mere view counts.1 For instance, he shared a notable case where WIREWAX collaborated with the band Portugal The Man to make their music video more interactive, resulting in significant viewer interaction and donations to various causes.1

Future Vision

Chornodolsky envisions a future where interactive video becomes a standard expectation for all video content. He believes that as the industry evolves, content creators will increasingly question the value of traditional video production and seek innovative ways to engage audiences through interactivity.1

Current Role

As VP of Platform Growth at WIREWAX, which is now part of Vimeo, Chornodolsky continues to lead initiatives that expand the platform's reach and enhance its offerings for users across different sectors, including marketing, broadcasting, and retail.23